Industry codes · NAICS 541810
Government contracts for Advertising Agencies
Every federal award under NAICS 541810 since fiscal year 2024: who buys, who wins, how big the awards are and how much competition they draw.
Open right now
0
federal, DLA and state/local
Contracts awarded
572
$3.4B to 167 companies
Typical award
$238K
usually $50K to $1.4M
One-bid contracts
32%
47 of 149 competed awards
Set aside
12%
reserved for small businesses or programs
Awards by fiscal year
FY2024
245 · $1.4B
FY2025
190 · $978M
FY2026
137 · $1.0B
Who buys
Navy Recruiting Command
Dept Of The Navy · 72 awards · $73M
Navsup Flt Log Ctr Norfolk
Dept Of The Navy · 33 awards · $264M
Sac Frederick (36c10x)
Veterans Affairs, Department Of · 23 awards · $35M
W6qm Micc-Ft Knox
Dept Of The Army · 21 awards · $1.0B
Ssa Ofc Of Acquisition Grants
Social Security Administration · 17 awards · $38M
Ojp National Institute Justice
Office Of Justice Programs · 15 awards · $5.1M
Defense Human Resources Activity
Defense Human Resources Activity · 14 awards · $196M
Mrpbs Minneapolis Mn
Animal And Plant Health Inspection Service · 14 awards · $4.7M
Who wins
Young & Rubicam LLC
96 wins · $336M
Betah Associates, INC.
47 wins · $59M · small business
Crosby Marketing Communications INC.
33 wins · $45M
Miscellaneous Foreign Awardees
25 wins · $1.1M
Ddb Chicago INC.
21 wins · $1.0B
American Small Business Alliance, INC.
18 wins · $2.9M
Schatz Publishing Group, LLC
16 wins · $9.4M · small business
Campbell & Co Advertising Agency LLC
16 wins · $2.7M · small business
What gets bought
Support- Management: Advertising · 362Support- Professional: Communications · 27Support- Professional: Program Management/Support · 26Support- Professional: Other · 23Support- Administrative: Other · 20Lease/Rental Of Conference Space And Facilities · 16Support- Management: Public Relations · 16Signs, Advertising Displays, And Identification Plates · 10
Ending in the next 12 months
These will likely be re-bid. The incumbent and the price are public now.
Medicare Open Enrollment (Moe) And New To Medicare Public Education (Nmpe) And Outreach Campaigns (Oc) Task Order Competition Obtain Technical Professional Services For The Development, Implementation, Execution And Evaluation Of A National Integr
Porter Novelli Public Services INC. · Ofc Of Acquisition And Grants Mgmt · ends Jun 2027 · $188M · 3 bids
Fy24 Data & Performance
Ddb Chicago INC. · W6qm Micc-Ft Knox · ends Jan 2027 · $160M
National Media / Talent And Furnishings (Nmtf) Task Order (To) Provides National Media Purchasing And Placement Activities, Planning, Reporting, Maintenance, And All Associated Activities For The Payment And Storage Of Talent And Furnishings.
Ddb Chicago INC. · W6qm Micc-Ft Knox · ends Nov 2026 · $127M
Mcrc Marketing Advertising Initiatives, Annual Marketing Plan (2026)
Wunderman Thompson LLC · Commanding Officer · ends Dec 2026 · $113M
Nursing Home Nurse Staffing Outreach Campaign
Ketchum Incorporated · Ofc Of Acquisition And Grants Mgmt · ends Sep 2027 · $90M · 3 bids
The Program Provides The Army With Full-Service Advertising To Provide A Nationwide Advertising Campaign For Personnel Recruitment And Retention Programs Throughout The Army.
Ddb Chicago INC. · W6qm Micc-Ft Knox · ends Nov 2026 · $76M
Digital Media And Internet Advertising Services In Support Of The Navy Recruiting Command (Nrc), Fy 26 Q3 - Q4
Young & Rubicam LLC · Navsup Flt Log Ctr Norfolk · ends Nov 2026 · $35M
Fy26 Upfront And Offset Media
Ddb Chicago INC. · W6qm Micc-Ft Knox · ends Sep 2027 · $32M
Bid on advertising agencies contracts
ZukoBid lays out every open contract: what they want, where to get it, what it sold for before, what to bid, what you'll make, and where to submit.
From federal contract award records (SAM.gov), base awards over $10K since fiscal year 2024, updated daily; open contracts from SAM.gov, DLA's DIBBS and state and local boards, updated hourly. "One-bid" counts only competed contracts (open to any bidder) that report how many bids came in.
ZukoBid is an independent service, not affiliated with or endorsed by any government agency. Figures come from public records and may contain errors; always check the official listing before you bid.